Who is on the other side of the table

We are operators.
That is why we consult differently.

We come from hotel operations. We design and run wellbeing systems built to work every week, and train the teams behind them.

Let's talk

Where we come from

Born inside the operation,
not in an office.

We have spent years designing, implementing and sustaining wellbeing programmes in luxury hotels, resorts and hotel groups.

We know what it takes to fill a calendar week after week. To coordinate with F&B and with the front desk. And to hold the standard when the team turns over, which is when it really shows.

Group session in the water guided by a Soul Elements facilitator at Yubarta, Cayo Levantado
The founders

Two profiles. One shared responsibility.

The one who holds up the business structure, and the one who designs what your team will run every week.

Xavi Fuster

Xavi Fuster

CEO · Sporting Group holding · Strategy & Vision

More than 25 years as an entrepreneur. CEO of Sporting Group, the holding behind Entertainment Spain, Singular, Smart Consulting and Soul Elements.

For your hotel: someone who reads a P&L, and a structure able to hold multi-year contracts.

Alex Ruiz

Alex Ruiz

Experience & Methodology Director

He comes from luxury hospitality. At Cayo Levantado Resort he launched the wellbeing programme, from the concept to daily operation.

For your hotel: the person who co-creates the experiences and coordinates their rollout through Task Force and Flow.

How we work

Five principles, on every project.

Not a template we repeat. It is what stays the same, whether it is a Caribbean resort or a city hotel in Palma.

Wellbeing first

We decide with the person living the session in mind, not to fill a gap in the schedule.

Designed to be operated

Nothing leaves the drawing board unless it can be sustained on a Tuesday in November with the team that is there.

Quality and human care

Clear standards for every session, and facilitators who look after whoever is in front of them.

Part of your team

We work inside your operation and alongside your people, not in parallel.

Continuous updating

The programme is reviewed every season against what worked and what did not.

Sporting Group

We are part of Sporting Group.

Being part of Sporting Group gives us business structure and complementary capabilities in fitness, entertainment and consulting. Soul Elements remains your single point of contact.

Partner

Technogym

Hotels and organisations we have worked with

Aysla Kimpton
Jumeirah
Grupo Piñero
Yubarta
Bella Hora
Hyatt
Meliá
Iberostar
Artiem

It all starts by understanding what your hotel already has.

Tell us what you need and we will help you find the best starting point.

Let's talk