Project · Wellbeing ecosystem
Artiem Audax
Four summers, planned in one go.
A wellbeing structure built from scratch and four seasons of operation planned ahead.
Let's talk- Location
- Cala Galdana, Menorca
- Our role
- Design · Operation
- Solutions applied
- Strategic Consulting · Task Force · Flow
- Flow format
- Recurring activities
- Duration or frequency
- Four seasons planned
The brief
Give the hotel a wellbeing offer of its own, one that set it apart on the bay.
Artiem Audax, in Cala Galdana, had no wellbeing offer that set it apart from any other hotel on the bay. Soul Elements built the whole structure from scratch and planned four years of seasonal operation — not a one-summer trial to see what happens.
The operation runs in two layers. Recurring activities hold the calendar week by week and build the habit in the guest. On top go the WOW activities: high-impact sessions, made to be told and to feed the hotel's own channels. One gives consistency, the other gives reach, and neither works alone.
The goal was to position the hotel's wellbeing offer, not to fill a gap in the entertainment programme. We still run it today.
What we did
The wellbeing structure from scratch, a four-season plan and an operation in two layers: recurring activities and WOW activities.
Structure from scratch
We defined the hotel's complete wellbeing offer: what is on, for whom, and with what identity.
A four-season plan
Multi-year summer programming, so each year builds on the last instead of starting over.
Recurring activities
The weekly calendar that builds the guest's habit across the season.
WOW activities
High-impact sessions made to be told, and to give the hotel something to show.
Outcome or evidence
Four seasons of operation planned in one go. We still run it today.
The project, in pictures
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